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RESEARCH REPORT Issue 01  ·  August 2026  ·  Financial services  ·  10 pages

INR 1,114 crore gap in India's financial literacy spending

India's mutual fund industry funds investor education through a levy on scheme net assets, set at 2 basis points. Measured scheme by scheme across three AMCs covering 39% of industry assets, the rate actually being paid is 1.4 to 1.8 bps, because passive schemes pay a fraction of what active ones do. AMFI ended FY25 holding ₹1,114 crore of the pool unspent. Close to 90% of what it did spend went on media campaigns.

The report also sets India's 24% financial literacy rate against a 37% global average, and looks at why the National Strategy for Financial Education targets adults while the countries scoring highest start at school age.

₹1,114 CrUnspent at AMFI, FY25
1.4–1.8 bpsEffective rate vs 2 bps stated
39%Of industry AAUM measured
0.17%Reconciliation gap, SBI
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