Independent Research · India

Research built from primary sources, not consensus

Competitive landscapes, market sizing and financial models, built from filings and audited accounts and delivered in days. Most engagements land a first version in three working days, with every figure traced to a document you can open yourself.

Commission research Read Issue 01

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7 days Longest engagement we run

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Scatter plot of 93 SBI schemes. Active funds cluster on the 2 basis point rule. Passive funds sit below 0.5, and the two largest ETFs sit near 0.2. — Active funds sit on the 2 bps rule. The two largest ETFs hold **27% of SBI's assets** and pay **0.20 bps**.

Most market numbers get repeated, not checked. The Basis Point builds them from company filings, regulatory disclosures and audited accounts, which means going and reading the documents instead of buying a database. That is more work per figure, and it still moves faster than the process it replaces: one analyst on the filings, no layers of review to sit through, so a first version reaches you inside a week.

RESEARCH REPORT Issue 01 · August 2026

INR 1,114 crore gap in India's financial literacy spending

India's mutual fund industry funds investor education through a levy on scheme net assets, set at 2 basis points. Measured scheme by scheme across three AMCs covering 39% of industry assets, the rate actually being paid is 1.4 to 1.8 bps, because passive schemes pay a fraction of what active ones do. AMFI ended FY25 holding ₹1,114 crore of the pool unspent. Close to 90% of what it did spend went on media campaigns.

₹1,114 CrUnspent at AMFI, FY25

1.4–1.8 bpsEffective rate vs 2 bps stated

39%Of industry AAUM measured

0.17%Reconciliation gap, SBI

Download the report (PDF) How this was measured

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Capabilities

What we do

The method travels across sectors. If the underlying data sits in filings, disclosures or audited accounts, it can be assembled into something you can take to a decision.

Market research reports

Sector studies covering how a market actually works: who the participants are, how the economics run, and where it is heading.

Competitive landscapes

Player mapping from primary filings, covering business models, pricing, positioning and where the whitespace sits.

Market sizing

Bottom-up sizing with the assumptions left visible, built to hold up in a boardroom or an investor meeting.

Financial modelling

Working models with live assumptions, scenario ranges and comparable-based valuation.

Sectors covered

Financial services EdTech Real estate & PropTech Consumer internet B2B SaaS Healthcare Logistics

Sector expertise is built per engagement. The method stays the same throughout: primary sources, visible assumptions, figures you can trace. Read the methodology.

Timelines and fees

Answers in days, not the usual weeks

Most of a research timeline is not research. It is the work moving between an associate, a manager and a partner, and waiting in each queue. Here one analyst reads the filings, builds the model and defends the numbers, so the calendar shrinks while the method stays put. Timelines are commitments, not estimates, and the date and the fee both go into the written scope before you commit to anything.

Delivered Fee

Competitive landscape 3 days ₹1,000 / competitor

Financial model and valuation 3 days ₹20,000 – 35,000

Market sizing and entry 5 days ₹35,000 – 75,000

Commercial diligence 7 days ₹50,000 – 1,25,000

Fees vary with the scope of the research and are fixed in writing before work starts.

Commissioned Work

Research services

Commissioned work for funds, advisory practices, founders raising capital and companies entering new markets. Same standard as the published research, delivered on a timeline that fits the decision you are making.

SERVICE 01

Competitive landscape analysis

Player mapping built from audited filings: business models, pricing, positioning and whitespace. Sourced from primary documents, not bought in from a database.

MCA filings30–50 players3 days

₹1,000 per competitor

SERVICE 02

Market sizing and entry assessment

Bottom-up sizing with visible assumptions, sensitised on the variables that actually move the number. Includes entry difficulty and incumbent position.

Bottom-up modelScenarios5 days

₹35,000 – ₹75,000 per engagement

SERVICE 03

Financial modelling and valuation

Working models with live assumptions, scenario ranges and comparable-based valuation. For founders raising capital and teams evaluating acquisitions.

Working modelComparables3 days

₹20,000 – ₹35,000 per engagement

SERVICE 04

Commercial diligence support

Market position, competitive risk and revenue quality for investment diligence, in any sector where the structural and regulatory data exists but sits scattered.

Investor diligenceRegulatory review7 days

₹50,000 – ₹1,25,000 per engagement

How an engagement works